Patients search.
Booked next door.
Patients look for an appointment, therapists for a job. We make your practice permanently findable for both: on Google, on the map and in the answers AI systems give.
No obligation – no lock-in contract
Three places decide who finds you.
A physiotherapy practice lives off two searches. One is typed by a patient, usually on a phone, usually in pain: physiotherapy plus the neighbourhood, or the prescribed treatment itself. The other is typed by a therapist wondering whether to stay. Both land on the same list of results.
The map
Patients search in pain and on their phone. The three practices at the top of the map get the calls.
- Practice in the centre
- Physio in the next district
- Therapy centre by the park
The jobs box
Therapists who want to move see Google’s jobs box first. Your role only appears there if it is marked up for machines.
- Physiotherapist · Practice in the centre
- Physiotherapist · Therapy centre
- Physiotherapist part-time · Next town
The AI answer
Ask ChatGPT for a good practice and you get two or three names. Competition there is still thin.
Two businesses in town stand out for this:
- Practice in the centremaintained profile, recent reviews
- Therapy centre by the parkown website, clear service pages
What keeps you out of sight.
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The map decides before your website is seen
Someone searching on a phone sees three entries on the map and calls from there. If your profile is incomplete, the search decides over your head.
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Only existing visitors see the open role
A role that sits only on your own careers page does not reach the therapist who is searching right now. We found the markup for the Google jobs box on almost no practice in the area.
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Your reception answers what the site should answer
Any free slots? Do you take patients with statutory insurance? Home visits, lymphatic drainage? Every question costs a call, and every call comes out of your treatment time. A well-structured site answers them first.
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Paid ads work exactly as long as the budget runs
A campaign brings appointments for as long as you pay. The day after, you start from scratch, and the click price rises with every practice that joins in your town.
This is what patients ask ChatGPT.
Skilled staff and patients ask ChatGPT as well as Google and get two or three names back. Whether yours is one of them depends on what is readable about your business online.
Example questions from your trade.
Which physio near me has appointments for manual therapy this week?
Who offers lymphatic drainage as a home visit here?
Which physio practice near me pays above the going rate and has fixed training days?
Where can I work part-time as a physiotherapist with home visits?
4 steps, then no ad budget.
First we measure where you stand today. Then we build the groundwork that search engines and AI systems can read. Everything sits under your domain and stays yours.
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01 10 minutes
Where you stand
We measure what Google, the map and ChatGPT say about your business today and who gets named in your place. Every question runs several times.
If it would not pay off for you, we say no
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02 Your effort: one conversation
The foundation
Website and careers page on your domain, built so services, location, hours and roles are recorded machine-readably.
Domain and access under your name
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03 First movement in 4–8 weeks
Findable
Google profile and map are complete, reviews visible, roles marked up for the jobs box. The content is written so an AI can quote it.
What people ask on the phone, answered where they search
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04 Measured monthly
It grows
The site is maintained and sharpened. Every month you see where you stand in search, on the map and in AI answers.
New services or roles you add yourself
What owners ask us before they start.
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01 We are fully booked. Do we even need visibility?
For therapists, yes. A full practice without staff has to cancel appointments. The same groundwork that brings patients makes your open roles findable. A full diary is not a permanent state. Building visibility takes weeks, and you need it after the first resignation. -
02 We urgently need therapists. Is this enough?
Not if the role has to be filled this week. For that there is our sister brand Blacklyne Recruiting with a placement sprint through paid campaigns. It works in days. What we build here works in weeks and does not stop. Many practices need both, in that order. -
03 Can you guarantee we rank first on Google or get named by ChatGPT?
Not a specific position. Anyone promising that is selling a bet as a certainty. What we commit to is the work and the measurement: every month you see where you stand. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does. -
04 How long until something happens?
The site goes live seven days after you sign off text and images. Visibility on Google and in AI answers builds over weeks. If you need someone this week or revenue tomorrow, paid advertising is faster. We tell you that on the call. -
05 We already have a website. Does it have to go?
Not necessarily. On the call we check what sits underneath. Often the design is fine and exactly the layer search engines read is missing. Then we add that layer. If the groundwork will not carry, we say so plainly. -
06 Do you work for our competitor in the same town?
No. Visibility is decided locally. Two businesses in the same trade and town fight over the same search terms and the same answer, and we would devalue both. That is why we take on only one per town and specialism. If yours is taken, we say no.
We never work against our own client.
Two businesses in the same specialism and town fight over the same search terms and the same answer. So we take one per catchment area, named in the contract. If yours is taken, we say so in the first conversation.
Strategy call- 1business per specialism and area – named in the contract
- 100%yours: domain, site, accounts, data
- monthlythe same questions to the same systems – with a date
- 0 €if the work will not pay off in your area, we say no
Three businesses rank ahead of you. They get the enquiries.
Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call you learn why.
How the call runs
- Beforehand we check where you stand on Google and on the map, which businesses in your town get named in your place, and which questions your site answers for someone searching.
- On the call we go through the findings on your own site. You see which enquiries you lose today, and why.
- At the end you have the measures, their order and the price. If it does not pay off for your business, we decline. That happens.