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Winning customers without ads

More enquiries, without paying for every click.

When people in your area look for a business, they check the map, compare two profiles, open a website and call. We build that route on your domain. It stays in place when the ad budget stops.

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From search to phone call, in five screens

Google Ads in Germany · price per click

What a click costs

  1. Estate agents Median €4.70
    e.g. “immobilienmakler münchen” · 5,400 searches a month up to €10.30
  2. Commercial cleaning Median €4.67
    e.g. “gebäudereinigung hannover” · 8,100 searches a month up to €8.20
  3. Electrical & HVAC Median €3.68
    e.g. “elektriker berlin” · 2,400 searches a month up to €6.43
  4. Law firms Median €3.43
    e.g. “rechtsanwalt berlin” · 1,900 searches a month up to €5.39
  5. Tax advisors Median €3.04
    e.g. “steuerberater berlin” · 4,400 searches a month up to €6.51
  6. Garages Median €1.53
    e.g. “kfz werkstatt berlin” · 880 searches a month up to €2.62
DataForSEO · 94 German search terms in 15 cities · 24/09/2026

You pay this for every click, even if nobody calls afterwards.

01 The route to the call

There are five stops before the call. Customers drop off at every one.

Customers who drop off along the way do not get in touch. All you notice is that the phone rings less often. At each of the five stops we build the piece that takes the customer on to the next.

Schematic. Business names, stars and times are examples.

  1. 01 Search

    The search shows the map first.

    Someone who needs an electrician or a garage in the evening types the service and the town into their phone. Above the links there is usually a map with three businesses.

    18 out of 21 searches for a business nearby showed the map first.Our own measurement, Google, Berlin, Germany, 22–29/09/2026, searches for physiotherapy. For other industries the pattern is plausible. We have not measured it there.

    Where customers drop off here
    A business that is not among those three entries has to hope that people keep scrolling.
    What we build here
    A Google Business Profile that lists the same services, the same location and the same hours as your website.

  2. 02 Profile

    Two profiles get compared.

    Before calling, people tap an entry and take a closer look. Stars, the number of reviews, photos and opening hours decide which business they keep reading about.

    74% of consumers surveyed in the US look for reviews from the last three months.BrightLocal, Local Consumer Review Survey 2026, a survey of 1,002 adults in the US, published 11/02/2026.

    Where customers drop off here
    Old photos, missing hours and unanswered reviews make a profile look abandoned.
    What we build here
    A well-kept profile with current photos and hours, plus a routine that asks happy customers for a review.

  3. 03 Website

    The website has to load straight away.

    Next they tap “Website”. If the screen stays white, they go back to the map and tap the next entry.

    0.3 s is how quickly one of our client sites loaded.Our own measurement, 23/09/2026.

    Where customers drop off here
    Large header images, a slow server and a cookie banner that covers the whole screen hold them up.
    What we build here
    Pre-built pages with no database, delivered over a worldwide network. That is why we do not build on WordPress.

  4. 04 Answers

    They look for the answer to their question.

    Before they call, people want to know roughly what it costs, how it works, whether you travel to them and when they can reach you. If your site does not say, they read it on the next one.

    Where customers drop off here
    Many sites promise “tailored solutions”, put their services in a PDF and say nothing about price or travel.
    What we build here
    A page for each service, with prices or a price range, how the job runs, the area you cover and your hours. Google and ChatGPT read the same sentences when they put together a recommendation. More on this under Named by AI.

  5. 05 Call

    Calling takes one tap.

    At the end comes a call or an enquiry. Both have to work from a phone, without anyone copying down a number or setting up an account.

    Where customers drop off here
    A phone number shown as an image, a form with fourteen fields, or an enquiry that gets a reply days later.
    What we build here
    Your number ready to tap on every page, and a three-field form that sends without signing in.

02 Ads or your own visibility

An ad works for as long as you pay. Your site and profile keep working after that.

Google Ads work. If you want to fill free appointments next week or make an offer known, an ad brings visitors quickly. For peaks like that it is the right tool.

An ad cannot build anything that lasts. Every visit costs money again, and the day after the last euro it is gone from the search results. Your website, Google profile and reviews stay in place, even in a month when you spend nothing.

You pay for
Ad: every click, even without a call
Site and profile: the build once, then €69 a month for the care plan
Effect
Ad: from the day it goes live
Site and profile: first movement usually after four to eight weeks
No budget
Ad: it disappears from search
Site and profile: the site stays online, in your name

What a click costs

The median is the middle value. Half of the terms we measured cost more, the other half cost less.

Google Ads cost per click by industry in Germany, DataForSEO, 24/09/2026
Industry from Median up to Range
Dental practices “zahnarzt berlin” · 12,100 searches a month · 2 terms €6.84 – €12.74
Estate agents “immobilienmakler münchen” · 5,400 searches a month · 15 terms €2.13 €4.70 €10.30
Commercial cleaning “gebäudereinigung hannover” · 8,100 searches a month · 15 terms €2.63 €4.67 €8.20
Electrical & HVAC “elektriker berlin” · 2,400 searches a month · 15 terms €2.83 €3.68 €6.43
Law firms “rechtsanwalt berlin” · 1,900 searches a month · 12 terms €1.94 €3.43 €5.39
Tax advisors “steuerberater berlin” · 4,400 searches a month · 15 terms €1.67 €3.04 €6.51
Physiotherapy “physiotherapie dortmund” · 4,400 searches a month · 4 terms €0.93 €1.68 €3.71
Garages “kfz werkstatt berlin” · 880 searches a month · 15 terms €0.94 €1.53 €2.62
DataForSEO, Google Ads data for Germany, 24/09/2026. 94 German search terms from 15 cities, each with a place name (“elektriker berlin” is German for “electrician berlin”). Dental practices only have two terms, so there is no median. Speech & occupational therapy, with one term, is not listed.

A click is not yet a call. We have not measured for every industry how many clicks it takes to get a call, and we do not project a cost per enquiry.

03 What you get

You get the whole route. And it belongs to you afterwards.

Once the build is paid for, the site is yours. Domain, source code, content, Google profile and all logins are registered to your business. If you cancel, we hand the site over with domain, source code and all logins – to you or to whoever looks after it next.

Our commitment

If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does.

Book a strategy call

We work out the build price with you in the strategy call.

  1. 01Search

    Google profile, matched to your website

    Services, location and hours read the same on the map and on your website. Google does not have to guess which detail is right.

  2. 02Profile

    Photos, hours and a routine for reviews

    Your profile gets current photos, hours and services, plus a routine that asks happy customers for a review.

  3. 03Website

    Pages that load in under a second

    Pre-built pages with no database and no login on the server. In our measurement on 23/09/2026, one of our client sites loaded in 0.3 seconds.

  4. 04Answers

    One page per service, readable by people and machines

    With prices or a price range, how the job runs, the area you cover and your hours. Underneath sits a layer from which Google and AI systems read the same details.

  5. 05Call

    A number to tap, an enquiry in three fields

    On every page, from a phone, with no account and no fields nobody needs.

  6. +After

    Client portal and monthly measurement

    You change copy, hours and photos through the client portal. Every month we measure where you stand in Google and in AI answers. The care plan costs €69 a month and you can cancel it monthly.

From sign-off to the commitment

  1. Day 0 You sign off text and images.
  2. 7 days later The site is live, on your domain.
  3. 4–8 weeks after launch First movement in search and first mentions in AI answers, usually within this window.
  4. 8 weeks after launch If nothing has moved, our commitment applies.

The system shows how website, map, content and vacancies fit together. The same site can also carry your job openings. How that works is explained under Finding staff without an ad budget.

04 Built and live

Sites we have built. Live, as customers see them.

The frame shows the business’s real site. Pick one and scroll through it the way a customer would on screen.

troschel-holthenrich.de

GTÜ-Prüfstelle Troschel & HolthenrichInspection centre · Senden

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Brief
To be found when someone nearby looks for a vehicle inspection.
Solution
Inspection, expert reports and booking each have their own page, built for their own search.
Questions

What owners ask us before they start.

  1. 01 Will I still need Google Ads?
    Not for the foundation. People who find you through the map and your website cost you nothing per click. Ads still make sense for peaks, for example when you have free appointments next week or an offer running. Then they run briefly and with a clear aim, and they are no longer your only source of enquiries.
  2. 02 How soon do the first enquiries come in?
    The site goes live seven days after you sign off text and images. We usually see first movement in search and first mentions in AI answers after four to eight weeks. We do not promise a number of enquiries, because your market decides that. What we commit to is something else. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does.
  3. 03 We already have a website.
    Then in the strategy call we look at which of the five stops is losing you customers today (map, profile, load time, answers, enquiry). The new site is built on your existing domain, so the address your customers know stays the same. Any copy and images that already work, we keep.
  4. 04 Does this work in my industry?
    The route from search to call is the same for a garage, a law firm, a practice or an estate agent. What differs are the questions your customers have before they call, and we write those down. Our own measurements of the map and AI answers come from healthcare. For other industries the pattern is plausible, but we have not measured it there. If your area is so crowded that the work would not pay off, we tell you in the call. The sectors we work with are listed on their own page.
  5. 05 What does it cost?
    The build is charged once. The care plan, with upkeep and monthly measurement, costs €69 a month and you can cancel it monthly. How much the build costs depends on what is already in place and how competitive your area is. We work it out with your figures in the strategy call.
The next step

Three businesses rank ahead of you. None of them does better work.

Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call we tell you why.

What happens on the call

  1. Beforehand we check where you stand on Google and on the map, who gets named in your town instead, and what someone searching actually finds answered on your site.
  2. On the call we go through it together – on your site, not on slides. You see which enquiries are passing you by today, and why.
  3. At the end you have what needs doing, in what order, and what it costs. If it does not add up for you, we say so – that happens.
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