Clients search
for their problem.
Many people do not search for "lawyer". They search for their situation – dismissal, accident, separation, an official notice. We make sure your firm is found for exactly these situations, on Google and in AI answers.
No obligation – no lock-in contract
Three places decide who finds you.
A client's search usually starts not with a firm but with a problem: a dismissal with a short deadline, an official notice with a figure on it, an accident, a separation. Whoever has stored answers to these situations findably gets found.
The map
The search starts with a problem: dismissal, a tax notice, an accident. Whoever stores answers to those situations gets found.
- Firm in the town centre
- Lawyers by the court
- Law office in the next town
The jobs box
Trainees, secretaries and associates search locally. Only correctly marked-up roles appear in the jobs box.
- Legal secretary · Firm by the court
- Associate lawyer · Town centre
- Trainee solicitor · Next town
The AI answer
Ask an AI about a cease-and-desist and the answer comes from citable content. Your knowledge counts once it is out of the PDF.
Two businesses in town stand out for this:
- Firm by the courtmaintained profile, recent reviews
- Employment law in the centreown website, clear service pages
What keeps you out of sight.
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The site lists practice areas, not situations
Employment law, family law, traffic law: those are the firm's terms, not the client's. People often search for the specific situation. Name it and answer it, and you get found for it – and quoted.
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Your expertise sits in PDFs and behind logins
Client briefings, articles, answers given a hundred times. All content that would create visibility if it could be found.
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Reviews are missing because nobody asks
For a decision that takes trust, reviews are the first thing people read. A firm with two reviews loses to one with thirty – at equal quality.
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The vacancy sits only on your site
Paralegals and trainee lawyers search on Google. A firm that does not mark up its vacancy for machines does not appear there.
This is what clients ask ChatGPT.
Skilled staff and clients no longer just ask Google. They type their question into ChatGPT and get two or three names back. Whether yours is one of them depends on what is readable about your business online.
Example questions from your trade.
Dismissed at short notice – which lawyer here can help quickly?
Who can check a cease-and-desist letter in my town this week?
Which law firm in my town needs a legal secretary with remote days?
Where can I work in employment law as a trainee?
4 steps, then no ad budget.
First we measure where you stand today. Then we build the groundwork that search engines and AI systems can read – all under your domain, all of it stays yours.
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01 10 minutes
We look at where you stand
What do Google, the map and ChatGPT say about your business today – and who gets named instead? Several runs per question, not a snapshot.
If it would not pay off for you, we say no
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02 Your effort: one conversation
The foundation
Website and careers page on your domain – built so services, location, hours and roles are recorded machine-readably.
Domain and access under your name
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03 First movement in 4–8 weeks
Findable
Google profile and map complete, reviews visible, roles marked up for the jobs box, content written so an AI can quote it.
What people ask on the phone, answered where they search
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04 Measured monthly
It grows
We keep it maintained and sharpen it. Every month you see where you stand in search, on the map and in AI answers.
New services or roles you add yourself
What owners ask us before they start.
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01 Is this compatible with the rules on lawyers' advertising?
What we build is factual, profession-related information about areas of practice, contacts, process and open roles – which is expressly permitted. Promises of success and sensational comparisons stay out of the text, because they are problematic under professional rules and do nothing for findability. -
02 We do not want volume, we want the right cases.
Then visibility for specific situations is exactly the route. Someone who searches for a narrowly defined problem and finds a solid answer on your site comes to the conversation pre-qualified – the opposite of volume. -
03 Can you guarantee we rank first on Google or get named by ChatGPT?
Not a specific position – anyone promising that is selling a bet as a certainty. What we commit to is the work and the measurement: every month you see where you stand. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does. -
04 How long until something happens?
The site goes live seven days after you sign off text and images. Visibility on Google and in AI answers builds over weeks, not overnight. If you need someone this week or revenue tomorrow, paid advertising is faster – we say so on the call rather than sell you the wrong thing. -
05 We already have a website. Does it have to go?
Not necessarily. On the call we look at what sits underneath – often the design is fine and exactly the layer search engines read is missing. Then we add to it rather than rebuild. If the groundwork will not carry, we say that just as plainly. -
06 Do you work for our competitor in the same town?
No. Visibility is decided locally: two businesses in the same trade and town fight over the same search terms and the same answer – we would devalue both. That is why we take on only one per town and specialism. If yours is taken, we say no.
We never work against our own client.
Two businesses in the same specialism and town fight over the same search terms and the same answer. So we take one per catchment area – named in the contract. If yours is taken, we say so in the first conversation.
Strategy call- 1business per specialism and area – named in the contract
- 100%yours: domain, site, accounts, data
- monthlythe same questions to the same systems – with a date
- 0 €if the work will not pay off in your area, we say no
Three businesses rank ahead of you. None of them does better work.
Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call we tell you why.
What happens on the call
- Beforehand we check where you stand on Google and on the map, who gets named in your town instead, and what someone searching actually finds answered on your site.
- On the call we go through it together – on your site, not on slides. You see which enquiries are passing you by today, and why.
- At the end you have what needs doing, in what order, and what it costs. If it does not add up for you, we say so – that happens.