Clients enough.
Too few staff.
Tax clerks and accountants search locally and on their phone. We make sure your firm shows up there – and that you get found for the clients that suit you.
No obligation – no lock-in contract
Three places decide who finds you.
In most firms the limit is staff. There would be clients enough, but every new file needs someone to work on it. Tax clerks and accountants search locally, on their phone, and the first thing they see is Google's jobs box.
The jobs box
Tax clerks and accountants search locally and on their phone. Missing from the jobs box means missing the application.
- Tax clerk · Firm on the ring road
- Accountant · Tax office centre
- Tax clerk part-time · Next town
The map
Even a referred client looks you up. For succession, medical practices or start-ups they find the firm that names the specialism.
- Firm in the town centre
- Firm on the business park
- Tax advice on the ring road
The AI answer
Ask ChatGPT about taking over a practice and the answer names two or three firms – drawn from content you already have.
Two businesses in town stand out for this:
- Firm on the ring roadmaintained profile, recent reviews
- Tax office centreown website, clear service pages
What keeps you out of sight.
-
The role only sits on your own site
A tax clerk who wants to move searches Google's jobs box. Only roles marked up for machines appear there. Most firms do not do it.
-
What applicants want to know is nowhere
Remote days, flexitime, software, training towards accountant, the salary. That decides whether someone gets in touch. Most firm sites say none of it.
-
You get the clients that happen to turn up
Referrals bring the corner shop payroll as readily as the dental practice. Specialisms that are not findable do not get found.
-
Expertise sits in newsletters and PDFs
Client newsletters, fact sheets, talks: exactly what an AI cites once it is a readable page. As a PDF behind a login, nobody reads it.
This is what applicants ask ChatGPT.
Skilled staff and clients no longer just ask Google. They type their question into ChatGPT and get two or three names back. Whether yours is one of them depends on what is readable about your business online.
Example questions from your trade.
Which tax firm near me offers remote work and flexible hours for tax clerks?
Where does a firm pay for accountancy training?
Which tax advisor here knows about taking over a medical practice?
Who advises founders setting up a limited company in my town?
4 steps, then no ad budget.
First we measure where you stand today. Then we build the groundwork that search engines and AI systems can read – all under your domain, all of it stays yours.
-
01 10 minutes
We look at where you stand
What do Google, the map and ChatGPT say about your business today – and who gets named instead? Several runs per question, not a snapshot.
If it would not pay off for you, we say no
-
02 Your effort: one conversation
The foundation
Website and careers page on your domain – built so services, location, hours and roles are recorded machine-readably.
Domain and access under your name
-
03 First movement in 4–8 weeks
Findable
Google profile and map complete, reviews visible, roles marked up for the jobs box, content written so an AI can quote it.
What people ask on the phone, answered where they search
-
04 Measured monthly
It grows
We keep it maintained and sharpen it. Every month you see where you stand in search, on the map and in AI answers.
New services or roles you add yourself
What owners ask us before they start.
-
01 We have enough clients. Why visibility?
For the people who serve them. The same groundwork that brings clients puts your role into Google's jobs box – without ad spend. And it steers enquiries towards the clients you want. -
02 Does this cause problems under professional rules?
Factual information about the firm and its work is allowed. We write about services, specialisms, process and open roles. Promises of success and sensational comparisons stay out. -
03 Can you guarantee we rank first on Google or get named by ChatGPT?
Not a specific position – anyone promising that is selling a bet as a certainty. What we commit to is the work and the measurement: every month you see where you stand. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does. -
04 How long until something happens?
The site goes live seven days after you sign off text and images. Visibility on Google and in AI answers builds over weeks, not overnight. If you need someone this week or revenue tomorrow, paid advertising is faster – we say so on the call rather than sell you the wrong thing. -
05 We already have a website. Does it have to go?
Not necessarily. On the call we look at what sits underneath – often the design is fine and exactly the layer search engines read is missing. Then we add to it rather than rebuild. If the groundwork will not carry, we say that just as plainly. -
06 Do you work for our competitor in the same town?
No. Visibility is decided locally: two businesses in the same trade and town fight over the same search terms and the same answer – we would devalue both. That is why we take on only one per town and specialism. If yours is taken, we say no.
We never work against our own client.
Two businesses in the same specialism and town fight over the same search terms and the same answer. So we take one per catchment area – named in the contract. If yours is taken, we say so in the first conversation.
Strategy call- 1business per specialism and area – named in the contract
- 100%yours: domain, site, accounts, data
- monthlythe same questions to the same systems – with a date
- 0 €if the work will not pay off in your area, we say no
Three businesses rank ahead of you. None of them does better work.
Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call we tell you why.
What happens on the call
- Beforehand we check where you stand on Google and on the map, who gets named in your town instead, and what someone searching actually finds answered on your site.
- On the call we go through it together – on your site, not on slides. You see which enquiries are passing you by today, and why.
- At the end you have what needs doing, in what order, and what it costs. If it does not add up for you, we say so – that happens.