New patients.
New dental nurses.
Patients look for an appointment, dental nurses look for a job – and neither asks only Google any more. We build the groundwork for your practice to appear in both answers.
No obligation – no lock-in contract
Three places decide who finds you.
A dental practice does not have a marketing problem but a findability problem – in two places at once. The new patient searches locally and decides on what the search shows. The dental nurse you are missing searches the same way – just for something else.
The map
New patients search locally and decide on what they see: reviews, hours, treatments.
- Practice in the town centre
- Practice in the next district
- Dentists on the market square
The jobs box
The dental nurse you are missing searches just as locally. Only correctly marked-up roles appear in the jobs box.
- Dental nurse · Practice on the square
- Dental hygienist · Medical centre
- Dental nurse part-time · Next town
The AI answer
AI names two or three practices with reasons. The reasons come from readable content, and that can be built.
Two businesses in town stand out for this:
- Practice on the squaremaintained profile, recent reviews
- Dentists in the medical centreown website, clear service pages
What keeps you out of sight.
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The practice is good, the site tells nobody
Implants, children's dentistry, anxious patients, preventive care: if these services appear only as body text on a subpage and are nowhere stored in machine-readable form, the practice simply does not show up in the matching search.
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Reviews lie fallow
Satisfied patients rarely leave a review unprompted. On the map, a profile without recent reviews looks like a practice where little is going on.
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The dental nurse vacancy sits on the website and nowhere else
Anyone looking for a job types it into Google and gets the jobs box. Only roles marked up for machines appear there – a technical step, not a budget.
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Portals sell your visibility to everyone at once
A booking portal shows your practice with three others next to it. You pay to stand in a list your competitor is also in.
This is what patients ask ChatGPT.
Skilled staff and patients no longer just ask Google. They type their question into ChatGPT and get two or three names back. Whether yours is one of them depends on what is readable about your business online.
Example questions from your trade.
Which dentist here treats anxious children?
Where can I get an appointment for toothache at short notice?
Which dental practice in my town needs a part-time nurse with no Saturday shifts?
Where would my hygienist training be paid for?
4 steps, then no ad budget.
First we measure where you stand today. Then we build the groundwork that search engines and AI systems can read – all under your domain, all of it stays yours.
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01 10 minutes
We look at where you stand
What do Google, the map and ChatGPT say about your business today – and who gets named instead? Several runs per question, not a snapshot.
If it would not pay off for you, we say no
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02 Your effort: one conversation
The foundation
Website and careers page on your domain – built so services, location, hours and roles are recorded machine-readably.
Domain and access under your name
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03 First movement in 4–8 weeks
Findable
Google profile and map complete, reviews visible, roles marked up for the jobs box, content written so an AI can quote it.
What people ask on the phone, answered where they search
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04 Measured monthly
It grows
We keep it maintained and sharpen it. Every month you see where you stand in search, on the map and in AI answers.
New services or roles you add yourself
What owners ask us before they start.
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01 Our patients come by recommendation. Is that not enough?
Recommendation is the best channel there is – and the only one you cannot steer. Anyone referred to you still looks you up before calling. What they find decides whether the recommendation turns into an appointment. -
02 Are we even allowed to advertise like this as a practice?
What we build is factual information of the kind the professional code for dentists expressly permits: services, hours, location, contacts, open roles – properly stored. Promises of a cure stay out of the text: German healthcare advertising law (HWG) prohibits them, and they do nothing for visibility anyway. -
03 Can you guarantee we rank first on Google or get named by ChatGPT?
Not a specific position – anyone promising that is selling a bet as a certainty. What we commit to is the work and the measurement: every month you see where you stand. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does. -
04 How long until something happens?
The site goes live seven days after you sign off text and images. Visibility on Google and in AI answers builds over weeks, not overnight. If you need someone this week or revenue tomorrow, paid advertising is faster – we say so on the call rather than sell you the wrong thing. -
05 We already have a website. Does it have to go?
Not necessarily. On the call we look at what sits underneath – often the design is fine and exactly the layer search engines read is missing. Then we add to it rather than rebuild. If the groundwork will not carry, we say that just as plainly. -
06 Do you work for our competitor in the same town?
No. Visibility is decided locally: two businesses in the same trade and town fight over the same search terms and the same answer – we would devalue both. That is why we take on only one per town and specialism. If yours is taken, we say no.
We never work against our own client.
Two businesses in the same specialism and town fight over the same search terms and the same answer. So we take one per catchment area – named in the contract. If yours is taken, we say so in the first conversation.
Strategy call- 1business per specialism and area – named in the contract
- 100%yours: domain, site, accounts, data
- monthlythe same questions to the same systems – with a date
- 0 €if the work will not pay off in your area, we say no
Three businesses rank ahead of you. None of them does better work.
Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call we tell you why.
What happens on the call
- Beforehand we check where you stand on Google and on the map, who gets named in your town instead, and what someone searching actually finds answered on your site.
- On the call we go through it together – on your site, not on slides. You see which enquiries are passing you by today, and why.
- At the end you have what needs doing, in what order, and what it costs. If it does not add up for you, we say so – that happens.