Work to spare.
Too few engineers.
With full order books the question shifts: no longer how do I find customers, but how do I find people – and how do I get the jobs that are worth it. Both run on the same visibility.
No obligation – no lock-in contract
Three places decide who finds you.
Electrical, heating and plumbing firms rarely have too few enquiries. They have too few engineers and too many enquiries of the wrong kind. Both are questions of visibility, just thought through the other way round: it is not about more reach, but about the right reach.
The jobs box
Engineers search locally and on their phone – for van, radius and on-call. Few companies show up there.
- Electrician · Building services in town
- Plumbing & heating engineer · Next town
- Service engineer · Business park
The map
Heat pumps, battery storage, renovation: the work with margin. Be found for those terms and you get it.
- Electricians, business park
- Building services in town
- Electrician on the main road
The AI answer
Ask an AI about a heat pump in an old house and it names two companies, drawn from what is readable on their sites.
Two businesses in town stand out for this:
- Building services in townmaintained profile, recent reviews
- Heating & plumbing next townown website, clear service pages
What keeps you out of sight.
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The engineer vacancy is not in the jobs box
Anyone looking for a job types it into Google. That only the three big players appear there is down not to their salaries but to the technology.
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What decides the job appears nowhere
Van to take home, working radius, on-call arrangements, nights away. If that is missing, the engineer assumes the worst and does not apply. That is a question of wording, not of money.
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You are visible for what you want least
A firm found only under the generic trade term gets the smallest jobs. The enquiries with margin come through the specific service – and that has to be findable.
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Ads pay off poorly in this market
Click prices for trade terms keep rising while your capacity is limited. Visibility you own brings the same enquiries without a click price – and does not stop when you turn off the budget.
This is what applicants ask ChatGPT.
Skilled staff and customers no longer just ask Google. They type their question into ChatGPT and get two or three names back. Whether yours is one of them depends on what is readable about your business online.
Example questions from your trade.
Which electrical firm near me has company vans and no weeks away on site?
Where are plumbing and heating engineers paid above the rate?
Which company near me plans and installs heat pumps in older houses?
Who installs solar with battery and wallbox here?
4 steps, then no ad budget.
First we measure where you stand today. Then we build the groundwork that search engines and AI systems can read – all under your domain, all of it stays yours.
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01 10 minutes
We look at where you stand
What do Google, the map and ChatGPT say about your business today – and who gets named instead? Several runs per question, not a snapshot.
If it would not pay off for you, we say no
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02 Your effort: one conversation
The foundation
Website and careers page on your domain – built so services, location, hours and roles are recorded machine-readably.
Domain and access under your name
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03 First movement in 4–8 weeks
Findable
Google profile and map complete, reviews visible, roles marked up for the jobs box, content written so an AI can quote it.
What people ask on the phone, answered where they search
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04 Measured monthly
It grows
We keep it maintained and sharpen it. Every month you see where you stand in search, on the map and in AI answers.
New services or roles you add yourself
What owners ask us before they start.
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01 We are booked up for months. Why should we become more visible?
Not for more enquiries, but for different ones: maintenance contracts instead of one-off jobs, renovation instead of repair. And above all for engineers – in your trade that is the real bottleneck, and the same groundwork serves both. -
02 We have never advertised and do not want to.
Then you are in the right place. What we build is not an ad and not a budget, but the groundwork for search engines and AI systems to find your business and describe it correctly. The difference: it does not stop when you stop paying. -
03 Can you guarantee we rank first on Google or get named by ChatGPT?
Not a specific position – anyone promising that is selling a bet as a certainty. What we commit to is the work and the measurement: every month you see where you stand. If nothing moves within eight weeks of going live, we keep working without the monthly fee until it does. -
04 How long until something happens?
The site goes live seven days after you sign off text and images. Visibility on Google and in AI answers builds over weeks, not overnight. If you need someone this week or revenue tomorrow, paid advertising is faster – we say so on the call rather than sell you the wrong thing. -
05 We already have a website. Does it have to go?
Not necessarily. On the call we look at what sits underneath – often the design is fine and exactly the layer search engines read is missing. Then we add to it rather than rebuild. If the groundwork will not carry, we say that just as plainly. -
06 Do you work for our competitor in the same town?
No. Visibility is decided locally: two businesses in the same trade and town fight over the same search terms and the same answer – we would devalue both. That is why we take on only one per town and specialism. If yours is taken, we say no.
We never work against our own client.
Two businesses in the same specialism and town fight over the same search terms and the same answer. So we take one per catchment area – named in the contract. If yours is taken, we say so in the first conversation.
Strategy call- 1business per specialism and area – named in the contract
- 100%yours: domain, site, accounts, data
- monthlythe same questions to the same systems – with a date
- 0 €if the work will not pay off in your area, we say no
Three businesses rank ahead of you. None of them does better work.
Anyone searching in your town sees a handful of names. If yours is not among them, the job is gone before you hear about it. On the call we tell you why.
What happens on the call
- Beforehand we check where you stand on Google and on the map, who gets named in your town instead, and what someone searching actually finds answered on your site.
- On the call we go through it together – on your site, not on slides. You see which enquiries are passing you by today, and why.
- At the end you have what needs doing, in what order, and what it costs. If it does not add up for you, we say so – that happens.