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CASE STUDY · Workshop + Motorcycle Service · Dortmund · 2026

AMF Auto Motorrad Freigang

Workshop in Dortmund with a second division for motorcycle repair and service. Auto and motorcycle audiences are very different - one site had to speak to both equally.

Outcome

Clean split, both divisions growing

THE PROBLEM

What wasn’t working.

  • Auto and motorcycle customers search differently
  • A generic workshop site missed both audiences
  • Motorcycle division was effectively invisible online
  • Seasonal motorcycle business (spring check) wasn’t marketed
WHAT WE BUILT

The build-out.

  • Two clear areas: auto service and motorcycle service
  • Motorcycle landing page with spring-check campaign
  • Booking per division with separate slots
  • SEO for both: auto repair Dortmund and motorcycle service Dortmund
  • Seasonal campaigns automated (spring, winter)
WHAT CHANGED

Motorcycle season is now our strongest quarter. Spring check booked out in 2 weeks.

AMF Auto Motorrad Freigang · Dortmund
NEXT

What comes next.

Next step: WhatsApp reception system for motorcycle inquiries that typically happen on mobile.

See the full path
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