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Notes on AI Search.

Everything on ai search: clear, practical articles for premium brands that want to be found and chosen - in Germany and Dubai.

ChatGPT, Claude, Perplexity, Gemini: who cites whom?

Four AIs, four strengths: ChatGPT conversational, Claude factual, Perplexity always-cites, Gemini Google-integrated. What counts for each.

5 MIN READ

Original data: the hidden AI advantage

AIs skip marketing fluff. They cite sentences that exist nowhere else. How to turn 3 numbers from your business into AI mentions.

4 MIN READ

Schema.org for local businesses: what actually counts

A cleaning firm added schema.org - after 3 months cited in 8 of 15 AI queries, previously 0. The 5 types that actually move the needle.

5 MIN READ

Google AI Overviews - what remains of local SEO

AI Overviews appear in 38% of all local searches, over 60% for emergencies. What gets cited - and what your website must have.

5 MIN READ

Why AI overlooks local businesses: 4 reasons

In an audit of 200+ local businesses, 71% were not mentioned in ChatGPT answers. Four reasons and three simple levers that change it.

4 MIN READ

llms.txt explained: the new file for AI search

Since late 2024 a small text file tells ChatGPT, Claude and Perplexity where your important content lives. 90% of local sites do not have it.

4 MIN READ

Google Business Profile 2026: why it matters more than ever

AIs use your Google profile as their fact check. In 84% of ChatGPT answers about local providers, Google data is cited. The 8 fields that must be complete.

4 MIN READ

What does ChatGPT know about your business? 3 tests

Ask ChatGPT yourself: what do you know about my business? For 71% of local businesses the answer is wrong or empty. Three simple tests.

4 MIN READ
The work first

We build first. Talk comes after.

You do not have to take our word for it - that is exactly why we build first. Give us your market, we build the version of your brand that becomes the obvious choice. Live in your browser, before money is ever discussed. Judge the work, not the promise.

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