400+ million iPhones will soon use Apple Intelligence. What Siri knows about your business and why Apple Business Connect is now table stakes.
Apple rolled out Apple Intelligence in autumn 2024. On every iPhone 15 Pro and up. Since then an AI runs in the background driving Siri and Spotlight. Mrs Henderson can now say "Hey Siri, which workshop in Brisbane-Fortitude Valley is still open today?" — and get an answer. With a recommendation.
Most local businesses haven't noticed yet. By mid-2026, over 400 million active iPhones will be using Apple Intelligence.
Three substantial differences.
Answer instead of list. In 2015 Siri showed 10 Maps results. Today she speaks two or three recommendations.
Context understanding. "Which workshop does Smart Repair?" — Siri filters by specialisation. "Which one open today?" — Siri checks opening hours. "Which one accepts my insurance?" — if it's on Google, Siri checks that too.
Local before far away. Apple prioritises nearby even over higher-rated further away. Advantage for local businesses against chains.
Sources in this order.
If your Apple Business Connect profile is empty, Siri has a critical gap. Most local businesses have never set up Apple Business Connect — it costs nothing, takes 20 minutes.
Go to businessconnect.apple.com and set up your profile. Same data as Google: name, address, hours, photos, services. How AI Search optimisation covers Apple Intelligence + Siri, here. How Apple Intelligence differs from ChatGPT and Perplexity, here.
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